A note for those who've already tried "everything"

We get this a lot:

“I’ve tried everything to lose weight/get fit/change how I eat and nothing has worked. What makes your program different?”

There are probably a hundred things that make us different from everything else out there. But one important one is called:

Habit.

A habit as defined by the internet is this:
“A settled or regular tendency or practice, especially one that is hard to give up.”

We teach people how to first how to discover what ‘healthy’ is for their body, and then HOW to turn those behaviors into lifelong habits.

If you do not know how to turn new ‘good’ eating behaviors into habits, you are screwed.

If you do not know how to get rid of ‘bad’ habits, and replace them with ‘good’ ones, you are screwed.

If you are not aware of your current habits, you are screwed.

If you are eating well, but are efforting to do so, it is not a habit, and you are screwed.

If you don’t have the habit of tuning into your body to see how you feel before, during, and after you eat, you are screwed.

Information does not equal new habits.

Neurologically our habits are grooves in our brains, well worn pathways that we use without thinking, to get us where we want to go.

And most people, especially the ones who’ve ‘tried everything’, have really bad habits - so they get overwhelmed and end up back where they started rather quickly.

New habits are formed by taking a particular variety of actions, in a particular variety of ways, over a long period of time.

How long?

2 weeks…
6 weeks…
8 weeks…

Nope. Not enough time to build a new habit.

Habits take any where from 21 to 365 days to form. The more engrained and complex the habit, the more time.

And most people don’t that far because when it comes to food, emotions are involved and people don’t know how to deal with emotions and food. So we teach that too.

Our stuff is not for the faint of heart, or the half-interested, but it’s effective, efficient and I dare say even enjoyable for those who are ready.

And it’s available here:

www.loseweightforthelasttime.com/doitrightdoitonce

Jason & Kate

 

Jason Su
Make eating well automatic

Part of what creates a healthy, vibrant relationship with food for me is preparation.

Each day is precious and I want to avoid those motivation sapping food comas at all costs.

Having learned my lessons for well over a decade, I can now anticipate the situations I’ll be in and get what I need wherever I am.

No more “snaccidents”…

No more slippery slopes…

No more finding myself at the tail end of a month long stretch of eating what I know isn’t good for me…

If you already know what foods your are the right ones for your personal body type, the next step in leveling up is making the process of anticipating your needs feel easy…

And automatic.

The stronger your commitment to your well being is, the easier this gets.

And the better you feel over time, the stronger your commitment naturally becomes.

When you hit your peak level of energy and aliveness you’ll never want to go back to your old ways, and each day feels better than the last.

It’s an option.

If you know the “where” you want to get with food, but don’t know the “how”, and you’re tired of failed attempts to change your habits, go here:

www.loseweightforthelasttime.com/doitrightdoitonce

Jason (& Kate)

Jason Su
Eat your way to success

I had lunch a few weeks ago with a friend who lost close to 150 pounds in her early forties, and has kept it off for over 10 years now.

Over the last 5, she’s built a company that’s currently valued at over $50 million, and is expected to be worth several hundred million when she sells in a couple years.

To say the least she’s an extraordinary woman on many fronts.

And she talks to a lot of people about food.

She says she’s always surprised by how many people don’t realize that the food they eat has a direct impact on the thoughts they think and the way they feel.

Like directly, right now.

Not just in some longterm, vague and distant future.  

She said besides learning to love herself, learning to connect food to feelings (the ones that come after you eat, not the ones before that are prompting you to eat) is THE most important step to changing eating habits longterm.

And, of course we agree vehemently agree with her.

It is after all what we teach.

When you’re ready to stop struggling, and start taking giant strides towards your dreams in all areas of your life, join us here:

www.loseweightforthelasttime.com/doitrightdoitonce

Kate (& Jason)

 

Jason Su
World's best kept beauty secret: eating well

One side perk of eating really well is great skin

I used to struggle with acne, bad.

And not just the normal teenage face stuff.

I’m talking about breaking out on my face and my back, all the time, until my late 20’s.

I hated it.

And did everything I could to try and hide my skin.

Basically, lots of make up and no sleeveless shirts.

And now…

I get compliments on my skin all the time.

Just yesterday, a girlfriend came to visit and when I met her at the train station, the first thing she said to me after ‘Hi!’ was, ‘Your skin is so soft and glowing’.

Friends ask me all the time what products I use, what my regime is.

And I usually respond ‘On, nothing special’…

Because I know that the reason my skin looks good has very little to do with what I put on it (which is really not much), and everything to do with what I put in my body.

Which is mostly real food and lots of water.

The funny thing is I know this is true not only by how I feel but also because of how people respond.
When I eat crap, I don’t get compliments. When I eat well, they’re almost guaranteed.

This isn’t rocket science, and probably isn’t news to you.

But just because we know something doesn’t stop us from doing goofy things, like spending hundreds of dollars on face creams, cleansing protocols and make-up to cover up something that’s root cause is more than skin deep.

I could go on a long rant about the beauty industry, but I’ll keep it to the fact that no one in it has any financial incentive for people to lay the foundation for truly beautiful skin, which is eating well.

If you want to learn how to actually eat in a way that will not only make your feel great, but look great too - and enjoy it - you can get the low-down here:

www.loseweightforthelasttime.com/doitrightdoitonce

Kate (& Jason)

 

Jason Su
How cravings are crafted

If you’re not sure it’s possible to change what you crave, consider this.

Many people drink alcohol.

(Maybe you don’t, but that’s ok, this story still applies to you.)

They actually enjoy the flavor of beer, wine or a shot of whisky, now and then.

Maybe you’re one of these people.

If you are, think about your favorite drink and what you like about it.

Now think back, if you can, to the first time you drank alcohol when you were younger.

Did you enjoy the taste?

Was it easy to swallow or did you cough at first?

99% of people don’t actually like alcohol the first time they try it. If they followed their body’s natural impulses, they would spit it out and never drink it again.

BUT

Most people continue to drink to varying degrees because of how we socialize. It’s considered cool. It’s a tool to fit in or rebel, or whatever.  

And after a while, people start to actually enjoy the experience.

Some people take it too far, but I’m talking about most people who just enjoy a drink every now and again.

This is how cravings are built.

They are shaped over time, by our environment, our actions, and our thought processes.

They are not “built-in” and they don’t come out of nowhere.

You can change them same you created them to begin with:

Changing your behavior…

What you think…

And how you feel about certain foods…

Little by little,

Over time.

It’s that easy.

If you know you need to change how you eat but can’t imagine ever enjoying yourself if you did, we’re here to tell you that when you’re ready, you can do it.

And if you don’t know where to start, we are happy to show you:

www.loseweightforthelasttime.com/doitrightdoitonce

Jason & Kate

 

Jason Su
Are you desperate to lose weight?

Let’s talk about desperation.

A lot of people say they’re desperate to lose weight, or eat better for health reasons or eat less sugar, or whatever along those lines.

They’ve tried everything they can think of…

They’ve been struggling with food for years and years…

They start to workout and eat right, but then just get knocked off course over and over again…

Nothing seems to work for them.

They’re really desperate.

But they haven’t gotten where they want to go.

And I just listen, knowing that whatever suggestions I give will fall on deaf ears for several reasons.

The first is, people only act on conclusions they come to on their own, most people looking for advice will never implement it (particularly if it’s free).

Second, people get wrapped up in their identity of not being able to lose weight. This is because they have no idea who they would be, or what they would do with themselves or think about if they weren’t struggling the way they are.

Third, they don’t yet realize that whatever steps they are going to take to get where they want to go need to be manageable and actually appeal to them.

Desperation doesn’t turn you into a different person.

It works in short bursts. It can inspire you to take action, but only for so long. If these actions aren’t enjoyable on some level, or you don’t know how to make yourself truly enjoy them, you’re screwed.

It’s really not that hard to turn bad habits into good habits, and enjoy things you never thought you could.

But there are a few tricks to the trade.

Without them, you’ll be stuck spinning your wheels for a long time to come,

Possibly forever.

(like most people)

Unless of course you randomly figure them out on your own, which would be awesome, but it also highly unlikely.

If you want to know what they are and how to effectively implement them - so you can finally get out of whatever rut you’ve been stuck in, join us here:

www.loseweightforthelasttime.com/doitrightdoitonce

Kate (& Jason)

 

Jason Su
Craving something sweet? Do this.

I was talking to a Lose Weight for the Last Time subscriber yesterday and she said that all our emails about cravings had her looking at her own eating habits.

She said she doesn’t really experience cravings in the traditional sense, like needing to have a cookie now, or not feeling satisfied until she’s eaten a bag of potato chips.

But she did notice that after lunch or dinner she automatically goes looking for something sweet.

And she noticed that most of the time she doesn’t even really want a sweet but it’s she’s on auto pilot looking for a little dessert.

This is not a craving.

This is simply a habit…

A shortcut her mind created so it doesn’t have to work thinking about what it wants and doesn’t want. Her brain is like, “Well, I usually eat sweets after dinner, so I’m just gonna assume I want a sweet now since I just finished dinner.”

In terms of eating better - this is low-hanging fruit.

And soooo easy to change.

Jason and I preach not resisting cravings - those super strong urges to eat something that you will obsess over until you have it anyway - because torturing yourself by trying not to give in to  these is counter-productive, and will make you eat more in the long run.

But habits are another story.

By all means, if you notice yourself going for food you don’t really want “just ‘cause”, stop, and go do something else you enjoy.

It is very easy to train your brain to automatically go for something else.

And there is huge upside to this because most people waaaaaay underestimate the amount of food they consume, especially out of habit.

This alone can make a dramatic difference in your body and how you feel - without any struggle.

This is also great practice for changing other habits, because your brain and body start to catch on pretty quickly that you can easily make sustainable change to your eating habits.

And once you know this, it has a snowball effect, and you can change anything.

Kate (& Jason)

www.loseweightforthelasttime.com/doitrightdoitonce

 

Jason Su
Weightloss breakthrough you've been missing

There are two kinds of weight loss breakthroughs.

Most of us appreciate the first kind:

It’s the measurable breakthrough - a certain amount of weight lost, a certain amount of time at a certain weight, fitting into a certain size clothing.

These are easy to enjoy.

It’s like graduating from college, getting married or getting a great job. Everybody can see it, it’s tangible proof of your hard work, and the world feels comfortable cheering you on for it.

These are great.

And fleeting.

If you don’t learn to see, and appreciate, the other kind of breakthrough just as much, you will be a lost puppy.

These are the internal breakthroughs.

When you find a new way of eating that works for you…

When you can feel in your bones you’ve turned a corner.

When you realize you actually enjoy eating something you didn’t like six months ago…

When you wake up craving movement…

When you shut the fridge door and go do the thing you’ve been avoiding instead of eating…

These are the internal mini-breakthroughs you have to fall in love with.

The ones that get no external validation.

No one is going to say, “Wow, I’m so excited you crave carrots a little more than you used to.”

No one will notice you woke up smiling for the first time in a long time.

But these are THE things that will keep you on track, day after day, year after year. They are what gets you through your plateaus, and ‘falling of track’, they are what makes ‘dieting’ feel natural.

It’s not that you can’t have the big wins. Losing weight and feeling great is after all the goal.

But if you discount, doubt, or don’t enjoy all the little daily steps along the way, you are toast.

This is the real game.

Not eating better, or working out. That’s the easy part. There are a million-gillion YouTube videos that can teach you that.

The real game is learning to how to genuinely be excited over the stuff that you don’t think is important right now.

That’s it’.

If you can do that.

You have won, you will never-ever turn back.

If you have no idea what we’re talking about, or you do, but don’t know how, our program is for you:

www.loseweightforthelasttime.com/doitrightdoitonce

Jason & Kate

Jason Su
Weight loss breakthrough you've been missing

There are two kinds of weight loss breakthroughs.

Most of us appreciate the first kind:

It’s the measurable breakthrough - a certain amount of weight lost, a certain amount of time at a certain weight, fitting into a certain size clothing.

These are easy to enjoy.

It’s like graduating from college, getting married or getting a great job. Everybody can see it, it’s tangible proof of your hard work, and the world feels comfortable cheering you on for it.

These are great.

And fleeting.

If you don’t learn to see, and appreciate, the other kind of breakthrough just as much, you will be a lost puppy.

These are the internal breakthroughs.

When you find a new way of eating that works for you…

When you can feel in your bones you’ve turned a corner.

When you realize you actually enjoy eating something you didn’t like six months ago…

When you wake up craving movement…

When you shut the fridge door and go do the thing you’ve been avoiding instead of eating…

These are the internal mini-breakthroughs you have to fall in love with.

The ones that get no external validation.

No one is going to say, “Wow, I’m so excited you crave carrots a little more than you used to.”

No one will notice you woke up smiling for the first time in a long time.

But these are THE things that will keep you on track, day after day, year after year. They are what gets you through your plateaus, and ‘falling of track’, they are what makes ‘dieting’ feel natural.

It’s not that you can’t have the big wins. Losing weight and feeling great is after all the goal.

But if you discount, doubt, or don’t enjoy all the little daily steps along the way, you are toast.

This is the real game.

Not eating better, or working out. That’s the easy part. There are a million-gillion YouTube videos that can teach you that.

The real game is learning to how to genuinely be excited over the stuff that you don’t think is important right now.

That’s it’.

If you can do that.

You have won, you will never-ever turn back.

If you have no idea what we’re talking about, or you do, but don’t know how, our program is for you:

www.loseweightforthelasttime.com/doitrightdoitonce

Jason & Kate

 

Jason Su
The truth about your cravings

Today, I’m gonna tell you the truth about food cravings. Figuring this out took me 15 years of misery, but my life around food as been amazing ever since I "got it".

Ready?

Here it goes...

Food cravings have nothing to do with food.

(I’m gonna let that sink into your brain for a second.)

-----------

If you nodded and instinctively knew it was true when you read that sentence, then you’ve already taken the first step toward conquering your cravings.

People always try to make it about the food and say things like…

“I can’t resist candy at night.”

or

“My willpower doesn’t work with carbs.”

----------

But it’s not about the food.

I’ll prove it to you…

Think back to your last craving that flipped your day upside down. Hell, think about your last ten, or as many as you can recall.

Now, think about what happened just before the craving hit, and you lost your mind and started eating like a sleepwalking version of yourself.

What you will notice is that there’s always something that happens right before the craving hits.

That “something” is what the craving is about.

Not the food.

And that's why every time you try to resist the craving, you can't.

Because you're looking at the wrong thing.

If you are able to just shift your focus a little bit, cravings can really all go away faster than you think.

The prize lies in the “something”…

Knowing what it is AND how to deal with it effectively.

This realization about cravings, and implementing some simple strategies to deal with them, completely changed my relationship with eating…and my life.

And, it can change yours.

You don’t have to suffer and struggle with food any more.

You can be free of cravings, and get on living the life of your dreams.

----------

If you want the exact process to discover what your food cravings really represent, and how to create systems and structures in your life that will free you from them, for the rest of your life…

I’m not going to tell you that today.

Because that’s my life’s work…and we charge for that.

But If you want it, and you’re ready to make a change, go here:

www.loseweightforthelasttime.com/doitrightdoitonce

Jason (& Kate)

 

 

Jason Su
Need to lose weight? Don't bet your life on it

I spend a lot of time thinking about risk/reward ratios. Here’s one that I was thinking about the other day:

Our protagonist, “Angela”, wants to get healthier. Great.

Now she has two doors to choose from…

Get help

or

B) Figure it out herself

Both are fine choices.

Now let’s say she knows she wants to get help. She can tell that she would get a lot from it, but she decides that she doesn’t want to spend the money…

——NOOOOOOOOOoooooooo—— (that’s me screaming in the background).

Here’s the problem with Angela’s line of thinking:

If she gets the help she’s considering and she’s wrong, she loses money.

If she decides to try and figure it out herself, it may all work out, but…

She is literally BETTING HER LIFE that she can figure it out well enough on her own.

Now, maybe she will, as many have.

But is that really worth the risk?

And how much time will she lose in the meantime.

If you love reading our emails and you’ve been thinking about joining our advanced training program but have talked yourself out of it because it costs money, please stop.

Don’t be an Angela. Don’t bet your life on it.

loseweightforthelasttime.com/doitrightdoitonce

Jason (& Kate)

Jason Su
How to lose weight? Be a couch potato

If you’re really ready to get your body back (or get it for the first time) the best place to start is on the couch.

If you prefer to distract yourself for the next couple weeks, go ahead and sign-up for that new gym membership.

Or get up and throw out all the ‘bad food’ in your house and replace it with kale.

But you know where you’ll end up in a couple weeks (or at most maybe a couple of months)…

Right back where you are now.

There’s nothing wrong with that.

Where you are now is a great place to be…

Because it’s the only place you can start from, if you want to get somewhere different.

Let me explain.

You may see skinny women out eating just salads for lunch…

Or muscular ones out for a jog...

You look around and think everyone’s got it together, and if you could just do what they’re doing, you’re life would be so different. If you could just pull it together and do whatever they're doing, you'd eventually get where they are.

This is solid logic.

And it’s what’s sold and told to us on a daily basis.

But it doesn’t actually work.

Because there’s a lot that goes on behind the scenes. You don’t know how that woman got to where she is, or if she’s even healthy.

The only place you can start is where you are right now.

Until you know what triggers you and when… (and how to deal with the emotions and that lie underneath those triggers)

Until you know what got you where you are in the first place…(and have a crystal clear vision of where you want to go)

Until you get in the habit of making new habits…(and seeing the impact that small, sustainable changes can have over time)

Any changes you make are likely just going to dig you deeper into your ruts.

Because each time, you tell yourself you’re going to make a change and then ultimately end up back where you started, you are reinforcing the belief deep down that you can’t really change.

And that leads to more painful emotions that you avoid (most likely) with food.

So we say don’t leave the couch…

Unless it’s to sign-up for Lose Weight for the Last Time, where you’ll learn everything you didn’t know you need to know to finally make the changes you need to make to have the body you want.

Join us here:

www.loseweightforthelasttime.com/doitrightdoitonce

Jason & Kate

Jason Su
You're good no matter what you eat

I'm sitting here in the lounge/library of a sweet little BNB in the country a few hours north of NYC.

It's owned by Richard Gere.

My friend and I have been keeping an eye out for him while we've been here the last week, but have yet to spot him.

Anyway, I've been down here working away since early this morning, finishing up the last edits on our June Issue which is going out to Lose Weight for the Last Time members this afternoon.

It's fantastic.

I was just about to close up my computer and head to yoga, when the woman who runs the place, came in to fill up a cup of coffee to take up to one of the rooms.

The coffee was part of a delicious looking 'breakfast in bed' tray they bring people here.

And there was a pile of fragrant, crusty pastries on it.

The man sitting across from me was eyeing them.

She offered to bring him some.

He said, "No, but that croissant sure looks good."

She said, "We have almond, chocolate and plain. Which one would you like?"

After a few seconds deliberation and a big breath he said, "No I think I'll be a good person and pass."

She so sweetly said, "Well, you're a good person whether you pass or not."

I loved hearing that.

I don't think we hear that enough.

So this is your reminder.

What you eat does not determine your value.

Neither does how your body looks.

You are a good person no matter how many croissants you eat.

What you eat determines how you feel.

And how you feel has a big impact on what you think about yourself.

That is the most important thing.

That is the real battle.

We feel better when we are aligned.

We also happen to look better, be sexier, feel lighter and have more fun.

And if you have weight to lose, it comes off naturally as a result of aligned action.

That's what it's all about.

That's what we're all about.

www.loseweightforthelasttime.com/doitrightdoitonce

lovey-dovey vibes to you all,

Kate (& Jason)

 

Jason Su
Health as a gateway drug

A recent discovery:

All it takes is a little bit of momentum in one direction or another to totally transform your life.

Take for example this email you’re reading right now is the result of me starting an everyday writing habit.

Writing everyday made me want to write more.

And this practice expanded to include other topics I was interested in such as psychology and things I had never been interested in before - like internet marketing.

It’s been about 10 months since I started my daily righting practice and everyday it gets a little easier and a little more challenging - and more fun.

And now the same thing is happening to me with fitness.

I started off with a one-push-up-a-day commitment to myself (thanks to Steve Guise).

Now I workout for at least 45 minutes at least 4 days a week (and still do at least one push up everyday).

Yesterday, I noticed an article about a workout for a summer body and got excited about the idea, not of a summer body (my body is already great) but of upping my workout.

And now I’m actually *wanting* to add pull-ups to my daily routine. Never in my life have I wanted to do a pull-up!

Writing has become an addiction, and I’m getting better and better each day.

Working out has become an addiction, and I’m getting stronger and having more fun with it everyday.

And Jason’s Lose Weight for the Last Time program did the same thing for me in regards to eating healthy.

It’s become a game I love to play, I’m actually addicted to greens and veggies, eating delicious foods, and upping my relationship with food everyday.

When you realize small, daily steps can become gateway drugs, slowly getting you addicted to that habits that take you in the direction you want to go, then wild possibilities open up

…and your body starts looking and feeling really good.

That’s what we’re up to over here:

www.loseweightforthelasttime.com/doitrightdoitonce

You know what to do if you want in.

Kate (& Jason)

Jason Su
Eat better, lose weight, make money

The topic of money is always polarizing.

Those who don’t have it, spend their time trying to get it.

And those who have it, spend their time figuring out how to hold on to it.

Your relationship with money and food is inextricably intertwined.

While money is in itself neutral, the way we choose to use it says a lot about us and also has a large influence in our overall levels of happiness in life.

All the same can be said for food.  

Any area this fraught with conflict is also a ripe space for rapid transformation, if nurtured with the right information.

So we’re diving right in this month.

If you can’t tell the difference between a wasteful purchase and a highly lucrative investment…

If you don’t understand how short-term decisions can compound into enormous long-term gains or losses…

If you’re not fully valuing your life, your one time to shine on this planet …

Then you don’t understand the power of your relationship with food.

You’re also leaving so much money, love, connection, and success on the table.

We want you to have it all.

So this month’s Lose Weight for the Last Time newsletter we’re gonna talk about the thing people never want to talk about:

Money.

…and food.

And how the two relate.

Join before midnight Thursday, if you want in:

www.loseweightforthelasttime.com/doitrightdoitonce

Jason & Kate

 

Jason Su