Motivation is (not) for losers

If you’re looking to lose weight, motivation is way overrated.

It’s great to get started, but it’s not going to help you cross the finish line.

Think about it.

How many things have you been motivated to do something you haven’t actually done?

How many projects have you started and then stopped before they were finished?

Motivation is a fickle-fair-weather friend.

Relying on it will hurt your feelings over and over again.

Most of us think that we are flawed in some way. And if we just a little more motivation to change, we’d be doing better at whatever it is we want to accomplish.

You don’t.

Of course, you need motivation to get started, to choose a direction.

But at the end of the day, it’s your habits that will make or break you.

When you’re feeling motivated it’s easy to turn down the cake, or tie up your shoes and head to the gym with pep in your step.

But when you’re tired, overworked, busy, stressed, feeling down, bored, (and even excited) you’re going to fall back on your habits.

It’s not your fault.

It’s hardwired in our brains.

When we sense threat, our pre-frontal cortex stops functioning at a high-level and we go back to our ‘primitive’ brain, our amygdala.

It’s designed to keep you alive, (i.e. not eaten by a tiger).
It does not care about your long-term well being.

And when it kicks in, what does the rest of your brain do? It goes on auto-pilot.

Otherwise known as habitual behavior.

That’s when you crack and then eat whatever. Or hang on the couch, instead of moving your body.

And then you beat up on yourself for having done whatever you said you didn’t want to do. And that just piles on the stress keeping your brain in reactive mode.

Not only is it necessary and possible to change your habits, but it’s much easier than you think.

It just takes the right approach and time.

We can teach you the former, if you give us the latter.

Join us here:


Jason & Kate


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