The secret reason you want to conquer your cravings

Think for a second why you’re reading this email.


Stop and think.

If you’re my mom, or just here because you love our clever, witty writing, then you get a pass.

But if you’re here because you actually want to change something about your eating habits, or your health, ask yourself:

Do you think you’ll be happier?



More confident?


Do you think you’ll be healthier, or have more energy?

Or have a better relationship?

I hate to break it to you, but none of these things are the result of losing weight.

If you think that losing weight will bring you any of these,

Think again.

Your weight has nothing to do with being happy, pretty, or loved.

Some of the richest people I know (I’m talking billionaire finance dudes) are really overweight.

My most sex-pot-goddess-friend would be considered ‘plus size’. (And this has not stopped her from having more fun, and more boyfriends, than most of my other friends combined.)

Some of the best dancers I know are ‘heavy’, really heavy. And yet, they could leap over my head without breaking a sweat.

Not even your health is directly tied to weight.

You can be very healthy and weigh way more than you want to.

People think that if they lose weight, they will automatically get all these other things. But this is faulty logic.

What’s true is the process of losing weight can change you as a person - but whether or not that happens depends on how you go about it.

This is why people give up on dieting so often -

Because when they start to lose weight, they realize these other things aren’t changing, so its not worth the work.


Figure out what makes you happy (healthy, sexy, rich, powerful, confident, or whatever you want) and do more of it. This will help you in two ways:

First, you’ll be happier, healthier, sexier, richer, or more powerful…

Second, you won’t be so tempted by dumb, restrictive, dieting shenanigans cause you’ll know that changing your body doesn’t get you what you really want.


You’ll either realize changing your eating habits isn’t really that important to you (good for you, go be free!)


You’ll realize the real reason you want to change your eating habits is better and more powerful than all the rest…

Simply because




This is true free will.

Untangle your weight loss goals from everything else, and it will be a whole lot easier to follow through on them.

To learn how, join us here:

Jason & Kate

Jason Su