How to kill cravings one-by-one

In this email, I’m going to teach you how to effectively kill off cravings one-by-one…

And I'm going to use a story to do so.

I used to love Indian food.

Like every time my husband asked me what I wanted to eat, I would ALWAYS say Indian.

It became a bit contentious for us, because back then we ate out a lot, and he didn’t always want to eat Indian food.

Then a few years ago, we went to India. The food there was some of the best we’ve ever eaten.

The day before flying back, I came down with the worst food poisoning I have ever experienced. Like the kind that if I had been feeling an iota better, I would have been mortified  to have my husband in the hotel room with me. But I was so sick I didn’t care.

We decided the last chai I drank (in my quest to have just one more before leaving) was the culprit. It had probably been served in a dirty cup.

Anyway, I didn’t eat Indian food for a loooooong time after that. And the few times I have had it since, it doesn’t really taste that good.

Whether that’s because the food here isn’t as good as what I ate in India, or because I was so traumatized by  food poisoning, I can’t be certain. It was probably both.

Fast forward to today.

After working with Jason last year, I don't really food cravings in the same way anymore. Now, I find myself wanting a variety of things that make me feel great like green beans, avocados, water and big crunchy salads.

On the rare occasion that I do crave something that "isn't good for me", I feel such a drastic and immediate difference when I eat it - even a little puke-y sometimes - that it pretty much cures me of wanting it again.
You see our bodies have very clear, built-in reactions to food.

Sometimes they’re extreme like mine in India. And sometimes they’re subtle, like feeling tired.

Some change over time, and some don’t.

But most of us don’t even notice them because we’re too busy distracting ourselves with thoughts of guilt and shame of how we shouldn’t have just eaten this or that.


We eat food that makes us feel like crap so often, we stop registering our bodies’ reactions.

But if you stop judging yourself for a half a second, and really feel the impact of “I just ate that…and now I feel like this”, you will very quickly find yourself wanting that food less and less.

It won't be as dramatic as my break-up with Indian food.

But the next time you find yourself having eaten half a bowl of cookie dough (like I may or may not have a few days ago), don't distract yourself with judgements, or plans for doing better next time, just let yourself feel as crappy as you actually do. Because the feeling crappy will pass, but the unconscious association will stick.

And you will be that much closer to never craving that food again.

(Notice the lack of struggle in this process. You’re welcome.)

If you want to be even more brilliant, and struggle less, around food, join us here:

Kate (& Jason)


Jason SuComment