How cravings are crafted

If you’re not sure it’s possible to change what you crave, consider this.

Many people drink alcohol.

(Maybe you don’t, but that’s ok, this story still applies to you.)

They actually enjoy the flavor of beer, wine or a shot of whisky, now and then.

Maybe you’re one of these people.

If you are, think about your favorite drink and what you like about it.

Now think back, if you can, to the first time you drank alcohol when you were younger.

Did you enjoy the taste?

Was it easy to swallow or did you cough at first?

99% of people don’t actually like alcohol the first time they try it. If they followed their body’s natural impulses, they would spit it out and never drink it again.


Most people continue to drink to varying degrees because of how we socialize. It’s considered cool. It’s a tool to fit in or rebel, or whatever.  

And after a while, people start to actually enjoy the experience.

Some people take it too far, but I’m talking about most people who just enjoy a drink every now and again.

This is how cravings are built.

They are shaped over time, by our environment, our actions, and our thought processes.

They are not “built-in” and they don’t come out of nowhere.

You can change them same you created them to begin with:

Changing your behavior…

What you think…

And how you feel about certain foods…

Little by little,

Over time.

It’s that easy.

If you know you need to change how you eat but can’t imagine ever enjoying yourself if you did, we’re here to tell you that when you’re ready, you can do it.

And if you don’t know where to start, we are happy to show you:

Jason & Kate


Jason Su